For the past 27 years, J.J. Watt has been in a constant state of pursuit, redefining greatness every year and earning every accolade he has achieved not the easy way, but with hard work and dedication.
Yesterday, Reebok celebrated J.J.’s 28th birthday and all that he has worked for throughout his career with the release of the JJ I “Icing on the Cake,” which launched yesterday on his birthday, March 22.
Designed by the world’s most explosive athlete, the birthday cake inspired iteration of the JJ I featured the introduction of an ice bottom with the iconic JJ logo and midsole adorned in baby blue.
Limited pairs of the JJ I “Icing on the Cake” was released nationwide at Academy Sports & Outdoors and Reebok.com for $99.99. You can also register for updates and information at Reebok.com/JJWatt.