Today, Reebok Classic announces rapper Lil Yachty as one of the newest faces of the brand.
Announcing the new partnership to his fans on his Instagram, Lil Yachty will join the ranks of Reebok Classic’s like-minded collective of inspirational style and music trailblazers including Gucci Mane, Future, Teyana Taylor, Machine Gun Kelly and Rae Sremmurd. Renowned for his eccentric style and fun attitude, the GRAMMY-nominated artist is currently supporting his recent album, Teenage Emotions, with a nationwide tour throughout the fall months.
Lil Yachty will specifically be supporting Reebok’s Workout sneaker through upcoming campaigns and events. Lil Yachty and the Workout share a special Southern bond: the Workout came into the spotlight in New Orleans during the 90s as the Hot Boys nicknamed the sneaker the “Solja,” causing the sneaker to spread like wildfire across the South, including Atlanta, Lil Yachty’s hometown.
Stay tuned for more exciting news from Reebok and Lil Yachty.