Today, Reebok Classic is excited to announce recording artist Gucci Mane as the face of the brand’s latest campaign.
Gucci Mane will join the ranks of Reebok Classic’s like-minded collective of inspirational style and music trailblazers including Future, Machine Gun Kelly, Rae Sremmurd, Teyana Taylor and Jasmine Sanders.
The new campaign starring the Atlanta-based rapper will support the latest iteration of Reebok’s iconic Workout Plus sneaker, the Workout Plus EG. Originally launched as a fitness sneaker in 1986, the Workout Plus has had a resurgence in recent years as a fashion staple through various style drops and collaborations. The new Workout Plus campaign featuring Gucci Mane was shot against an industrial backdrop at Attic Studios in New York City by renowned lifestyle photographer Daniel Regan, videographer Thuan Tran and stylist Jason Rembert.
The Workout Plus EG is available in five men’s colorways, including black/white, army green/white, smoky indigo/white, burnt amber/white and skull grey/white. Known for its iconic H-Strap construction, the shoes come in a premium nubuck suede overlay with a perforated upper along with its signature gum bottom. The Workout Plus EG is available at Reebok.com and Jimmy Jazz for $85.